Buy Now: How Amazon Branded Convenience and Normalized Monopoly by Emily West (E

Description: Buy Now by Emily West Estimated delivery 3-12 business days Format Paperback Condition Brand New Description "An in-depth analysis of Amazon as a ubiquitous brand that has decisively shaped retail, both online and off, and normalized monpoly"-- Publisher Description How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy.How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy.Amazon is ubiquitous in our daily lives-we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazons consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy.West shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brands focus on speedy and seamless ecommerce delivery, represented in the materiality of the branded brown box; the positioning of its book retailing, media streaming, and smart speakers as services rather than sales; and the brands image control strategies. West considers why pushback against Amazons ubiquity and market power has come mainly from among Amazons workers rather than its customers or competitors, arguing that Amazons brand logic fragments consumers as a political bloc. Wests innovative account, the first to examine Amazon from a critical media studies perspective, offers a cautionary cultural study of bigness in todays economy. Author Biography Emily West is Associate Professor of Communication at the University of Massachusetts Amherst and coeditor of The Routledge Companion to Advertising and Promotional Culture. Details ISBN 0262543303 ISBN-13 9780262543309 Title Buy Now Author Emily West Format Paperback Year 2022 Pages 280 Publisher MIT Press Ltd GE_Item_ID:141686563; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 38.29 USD

Location: Fairfield, Ohio

End Time: 2025-01-21T04:52:56.000Z

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