Understanding Media: The Extension of Man by M. McLuhan [Paperback]

Description: When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

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EAN: 9780415253970

UPC: 9780415253970

ISBN: 9780415253970

MPN: N/A

Item Length: 19.8 cm

Number of Pages: 400 Pages

Language: English

Publication Name: Understanding Media

Publisher: Taylor & Francis LTD

Publication Year: 2001

Subject: Business

Item Height: 198 mm

Item Weight: 431 g

Type: Textbook

Author: Marshall Mcluhan

Series: Routledge Classics

Item Width: 129 mm

Format: Paperback